Why does Mr. Jerusalem not like LEMA?

Why does Mr. Jerusalem not like LEMA?

• A. He thinks the company is tearing the family apart
• B. He thinks the company is too small
• C. He thinks the company charges too much
• D. He thinks the company is a rival to his own

Answer: (A)

The moment this character expresses dislike for LEMA, the focus is on how a big competitor affects his family, not just on business numbers. Mr. Jerusalem values a close, stable family life, and LEMA represents pressure, disruption, and choices that pull family members away or into conflict. That tension at home—made worse by the presence and tactics of a larger company—leads him to feel that LEMA is tearing the family apart. The other options miss this personal, relational impact and would point to competition or costs, which the text presents as secondary to the way the rivalry harms his family.

The moment this character expresses dislike for LEMA, the focus is on how a big competitor affects his family, not just on business numbers. Mr. Jerusalem values a close, stable family life, and LEMA represents pressure, disruption, and choices that pull family members away or into conflict. That tension at home—made worse by the presence and tactics of a larger company—leads him to feel that LEMA is tearing the family apart. The other options miss this personal, relational impact and would point to competition or costs, which the text presents as secondary to the way the rivalry harms his family.